Patagonia: Own Your Hike

Many women feel unprepared or unsafe hiking alone, but knowledge is power. "Own Your Hike," a 360 campaign with Patagonia, educates women on hiking skills, self-defense, and how to use self-defense tools. It also offers a free pop-up self-defense and hiking safety class through Patagonia. This campaign empowers women to explore solo and features vintage field guide-inspired visuals, blending hand-done illustrations with vibrant photography I shot of real women outdoors. The color palette includes magenta, forest green, and chartreuse.