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Mobile Matic
Project type
Branding, Illustration, Advertising
Date
May 2023
Mobile Matic is a 360 campaign focused on a mobile photobooth designed to make capturing memories easy, fun, and unforgettable. With a nostalgic yet modern approach, this campaign introduces a fully branded mobile photo booth experience—complete with a vintage-inspired logo, hand-drawn type, and an illustrated truck-camera hybrid as its mascot. The campaign extends “beyond the booth” with branded merch, custom photo strips, OOH advertising including bus stop and billboard placements, and an interactive website. The booth’s interior features a sleek, user-friendly interface, ensuring every snapshot is effortless and full of personality.
