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Stupid Cupid
Project type
Package Design, Illustration
Date
May 2025
Inspired by cupid's mischievous and cheeky nature, Stupid Cupid Chocolates brings to life a line of chocolate products, including rich chocolate bars, indulgent truffles, and decadent choco-liqueurs. The visual identity embraces a dreamy palette and whimsical illustrations, all hand-drawn in Procreate. Each flavor concept draws from mythological tales of Cupid’s antics—Cupid’s Crush, where the love god foolishly shoots himself with his own arrow; Venus’ Favorite, a nod to his devotion to his mother, the goddess Venus; and Hopeless Romantic, inspired by his history of creating absurd and unlikely love pairings. Stupid Cupid Chocolates combines storytelling with design, crafting an experience that is as playful as it is indulgent.
