TriCounty Chiropractic & Rehabilitation brought me on as their creative partner to lead social media and paid advertising. I handled full-cycle video production including filming, lighting, sound, and editing, and managed Meta ad campaigns from posting through optimization. I developed and tested multiple ad variations, tracked performance, and refined creative and copy to maximize engagement. Alongside paid campaigns, I managed their social media presence to deliver polished, cohesive visuals that effectively reach and engage patients.